The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Synopsis of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

«The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture» is John Battelle's essay on technology and business.

John Battelle narrates the rise of Google and analyzes how the search engine and its rivals rewrote the rules of business and transformed culture. The essay covers the impact of the search industry on technology, marketing, finance, media and everyday life, and includes interviews with Larry Page and Sergey Brin.

Hardcover edition of 336 pages in English, published in 2006 by Nicholas Brealey Publishing. Includes a new epilogue by the author; was a finalist for the Financial Times Business Book of the Year 2005.

For readers interested in the history of Google, the internet business and the impact of technology on the economy and culture.