by Andy Bounds · Tapa blanda · ISBN 9780857083975
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«The Snowball Effect» is Andy Bounds's communication guide, published by John Wiley & Sons in paperback (296 pages, in English).
«The Snowball Effect» argues that communication should trigger a specific effect and shows how to get the listener to say «yes», understand the message at first hearing, and improve relationships. In a conversational style, Andy Bounds offers techniques to persuade more quickly, eliminate frustrations, and save time.
Sequel to the international bestseller «The Jelly Effect», also by Andy Bounds. The book was originally published in 2013.
«The Snowball Effect» is aimed at professionals and readers who want to improve their communication at work and in personal life.
