by Andy Bounds · Capstone Ltd · tapa blanda · ISBN 9781841127606
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«The Jelly Effect» is Andy Bounds's business communication manual, published by Capstone Ltd in paperback (256 pages, in English).
Andy Bounds argues that business communication often fails due to too much information and too little relevance: it's like throwing a bucket of jelly and hoping something sticks. The book proposes simple, cost-free techniques to communicate what matters and win attention and business in presentations, networking, sales, interviews, and negotiations.
Published in 2007, the full title is «The Jelly Effect: How to Make Your Communication Stick».
For professionals who want to improve their workplace communication in presentations, networking, and sales, with practical advice for immediate application.
