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The Tourism and Leisure Experience
4.4
Negocios y EconomíaISBN | 9781845411480
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Product details
Pages: 264 pages
Author: Michael Morgan, Peter Lugosi, J. R. Brent Ritchie
Publisher: Channel View Publications
ISBN: 9781845411480
Format: tapa blanda
Language: en
Release date: 1/9/2010
ISBN: 9781845411480
Synopsis of The Tourism and Leisure Experience
Este libro explora la gestión de la experiencia en el turismo y el ocio, combinando perspectivas académicas y prácticas. Se centra en la experiencia del consumidor turístico y la de los gestores de experiencias, con ejemplos de turismo, ocio, hostelería, deporte y eventos. Organizado en tres secciones (comprensión, investigación y gestión de experiencias), ofrece una visión general de las investigaciones actuales y los problemas de gestión en el campo, siendo un recurso valioso para estudiantes, investigadores y gestores.
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