by Ivan R. Misner · Tapa blanda · ISBN 9781885167040
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«The World's Best-Known Marketing Secret» is the marketing manual by Ivan R. Misner, published by Bard & Stephen in paperback.
Ivan R. Misner explains how to harness word of mouth to attract customers and grow a business, building on the trust conveyed by personal recommendations. The book develops his approach with bibliographic references and an index in order to apply the technique in a practical way.
Published in 1994 in Austin (Texas). A nonfiction work in the field of business, marketing, and sales.
For entrepreneurs, business owners and marketing professionals interested in attracting customers through recommendations and word of mouth.
