by Ivan R. Misner · Redline Wirtschaft · tapa dura · ISBN 9783478244121
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«Marketing zum Nulltarif» is the networking and referral manual by Ivan R. Misner, published by Redline Wirtschaft in hardcover (220 pages, in German).
Explains how to win clients through networking and referrals, even with reduced budgets. The author proposes strategies for building solid professional relationships and expanding the contact network as a path to growth, with a practical approach aimed at improving commercial results.
Published in 2004 and presented as a 2nd updated edition according to the cover. The book falls into the Business and Economics category.
Recommended for entrepreneurs and professionals who wish to expand their client portfolio through contact networks and referrals.
