by Robson Antônio Tavares Costa, Jerffeson Teixeira de Souza · Editions Notre Savoir · tapa blanda · ISBN 9786206808909
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«Transformer l'utopie en une véritable entreprise» is the guide for entrepreneurs by Robson Antônio Tavares Costa and Jerffeson Teixeira de Souza, in paperback.
The work addresses entrepreneurship as a driver of employment and social transformation, focusing on SMEs. It proposes a workshop to turn a visionary idea into a viable business: bringing together production factors, reorganizing capital, discovering the product's value, and applying economic theory and current studies to professionalize management.
Published in April 2025; text in French, 132 pages. Business and economics field, oriented to operations and production management.
For entrepreneurs, SME managers, and readers interested in business creation.
