by Paulo de Vilhena · Top Books · tapa blanda · ISBN 9789897060038
VAT included
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«Tudo o que aprendeu sobre vendas está errado!» is the sales manual by Paulo de Vilhena, in paperback, published by Top Books (Portuguese).
Paulo de Vilhena argues that traditional sales methods have become obsolete in the digital age: the Internet and cable television changed consumer behavior. The book offers a practical guide with 7+1 lessons for the 21st-century salesperson to review and adapt sales strategies to the new competitive environment.
The full subtitle is «... Ou precisa de ser revisto»; the book was published in 2015 and has 136 pages.
Aimed at sales professionals and commercial teams seeking to update their methods in the face of a digital consumer and a competitive market.
Tapa dura
