by Risto Mejide · Booket · tapa blanda · ISBN 9788467046625
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«Urbrands» is Risto Mejide's marketing and personal branding essay, published by Booket in paperback (256 pages, in Spanish).
«Urbrands» is a guide in which the advertiser Risto Mejide proposes managing a personal or industrial brand using the construction of a city as a metaphor. It draws on his twenty years of experience in advertising to explain how to create a brand from scratch, make it grow, and give it presence in real and digital channels, so that it consolidates and endures.
«Urbrands» was awarded the Espasa Prize 2014 for best essay and belongs to Booket's Actualidad collection.
Aimed at professionals, entrepreneurs and communicators interested in personal marketing, personal branding and digital communication.
