by Marie-Agnès Martin, Olivier Le Page · Le Génie Editeur · tapa blanda · ISBN 9782843470653
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Written by Marie-Agnès Martin and Olivier Le Page, this book offers a comprehensive negotiation course that combines theory with professional practice. Through a pedagogical approach, the authors explore fundamental concepts such as negotiation strategy, initial contact, persuasion, and follow-up, providing practical advice and corrected exercises to optimize sales effectiveness in the field. Designed for professionals looking to improve their sales skills while maintaining an open, customer-oriented mindset, this work is an essential tool for mastering negotiation techniques.
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