by Amy Shuen · O'Reilly Media · tapa dura · ISBN 9780596529963
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«Web 2.0: A Strategy Guide» is Amy Shuen's business strategy guide, published by O'Reilly Media in hardcover (266 pages, in English).
With a focus on strategy rather than technology, the work analyzes how Web 2.0 tools and uses transform companies' communication, interaction and revenue generation. Through real cases such as Google, Flickr, Facebook and Amazon, it explains what sets Web 2.0 apart and how those differences can improve a business's results, whether by integrating these practices into an existing company or creating an online space where users share content and drive growth.
The hardcover edition includes 266 pages. Amy Shuen is a recognized authority on Silicon Valley business models and the economics of innovation.
Aimed at executives, strategy officers, small business owners and entrepreneurs who want to understand how the social web changes the rules of business.
