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What Customers Really Want
by Scott McKain · Thomas Nelson Inc · tapa blanda · 195 pages
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Pages: 195 pagesAuthor: Scott McKainPublisher: Thomas Nelson IncFormat: tapa blandaLanguage: enRelease date: 17/10/2006ISBN: ISBN 9780785288367
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Synopsis of What Customers Really Want
En este libro, Scott McKain explora la desconexión entre lo que las empresas ofrecen y lo que los clientes realmente desean. McKain, basándose en su experiencia como Vicepresidente de una organización de $100 millones, revela cómo las empresas pueden crear una experiencia superior para el cliente y mantener su lealtad. El autor explica cómo la lealtad del cliente es la conexión creada por las organizaciones a través del buen servicio, un buen producto y un buen precio, junto con la personalización, la diferenciación y la emoción.
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