by Ram Charan · Penguin · tapa blanda · ISBN 9780141036878
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«What the Customer Wants You to Know» is the business and sales essay by Ram Charan, published by Penguin in paperback (192 pages, in English).
Charan argues that traditional selling is exhausted: the customer seeks not just price and product, but that the seller understands their business and helps them improve. He proposes «value creation selling», a practical method to understand the customer's business, increase their margins, and demonstrate the real advantages of the offer.
The full subtitle is «How Everybody Needs to Think Differently About Sales». The work was originally published in 2007 and the Penguin edition is from 2009.
For sales, marketing, and commercial management professionals seeking a practical view on how to orient the proposal to the customer's business.
Ram Charan (1720–1799)) is the Rajasthani Hindu guru, inspirator of a religious tradition called Ramsnehi Sampradaya or Ramdwara. He initiated and illustrated Nirguna (absolute) Bhakti, although he was not against Saguna Bhakti. He initiated and tried to eliminate "show", blind faith, hypocrisy and misled existing in the Hindu religion and preferred to worship the 'name of God', Rama, over God, to not get involved in false "show" activities.
