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What the Customer Wants You to Know
4.6
Negocios y EconomíaISBN | 9780141036878
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Product details
Pages: 192 pages
Author: Ram Charan
Publisher: Penguin
ISBN: 9780141036878
Format: tapa blanda
Language: en
Release date: 3/9/2009
ISBN: 9780141036878
Synopsis of What the Customer Wants You to Know
En este libro, Ram Charan argumenta que el proceso de venta está roto y que los clientes demandan más que buenos productos a buenos precios. Quieren que las empresas comprendan su negocio para mejorarlo. Charan presenta el concepto de 'Venta de Creación de Valor', un enfoque radical pero práctico para construir relaciones sólidas con los clientes y obtener recompensas a largo plazo. Este libro te permitirá conocer a fondo el negocio de tus clientes, mejorar sus márgenes y demostrar cómo tu producto y experiencia son una combinación ganadora.
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