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Why Firms Succeed
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Negocios y EconomíaISBN | 9780195087673
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Product details
Pages: 336 pages
Author: John Kay
Publisher: Oxford University Press
ISBN: 9780195087673
Format: tapa dura
Language: en
Release date: 9/11/1995
ISBN: 9780195087673
Synopsis of Why Firms Succeed
En este libro, John Kay explora las razones detrás del éxito de las empresas, analizando cómo las decisiones estratégicas y la adaptación a los mercados competitivos influyen en su capacidad para generar valor. A través de ejemplos concretos y un enfoque en la experiencia estadounidense, Kay ofrece una perspectiva innovadora sobre los desafíos empresariales y las claves para prosperar en un entorno dinámico. El autor examina la importancia de elegir los mercados adecuados y desafiar a los competidores para agregar valor, proporcionando una guía esencial para directivos y académicos interesados en la gestión estratégica y el éxito empresarial.
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About the author
John Kay
John Kay was a Scottish caricaturist and engraver.
1742–182686 titles published
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