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Wie beeinflusst das Markenimage die Kaufabsicht der Verbraucher?
by Wahab Naeem · Verlag Unser Wissen · tapa blanda · 68 pages
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Pages: 68 pagesAuthor: Wahab NaeemPublisher: Verlag Unser WissenFormat: tapa blandaLanguage: deRelease date: 30/4/2025ISBN: ISBN 9786206808855
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Synopsis of Wie beeinflusst das Markenimage die Kaufabsicht der Verbraucher?
Este libro, escrito por Wahab Naeem, explora cómo la imagen de marca influye en la intención de compra de los consumidores, centrándose en el sector de la confección británico. A través de una investigación cuantitativa, el autor analiza cómo los consumidores perciben las marcas y cómo las empresas pueden optimizar sus estrategias para maximizar sus ingresos. El libro examina el proceso de toma de decisiones del consumidor y ofrece información valiosa para las empresas que buscan mejorar su posicionamiento en el mercado.
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