by Jose Antonio Rabella de Carrillo · Gestión 2000 · tapa blanda · ISBN 9788480881821
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«100 Chispas de la Vida» is José Antonio Rabella de Carrillo's book of anecdotes about his thirty years at Coca-Cola (Gestión 2000, paperback).
José Antonio Rabella gathered in this volume anecdotes and reflections from his three decades linked to Coca-Cola. The book combines personal testimony with analysis of the business world: marketing, team management and corporate culture, told from inside a major brand.
The work was published in 1997 and has 220 pages; it falls within business, economics and marketing.
For marketing and management professionals, and for those interested in corporate culture and the stories of a major brand like Coca-Cola.
