100 fiches para comprender la estrategia de la empresa

Synopsis of 100 fiches para comprender la estrategia de la empresa

«100 fiches para comprender la estrategia de la empresa» is the business strategy manual by Jean-Louis Magakian, published by Bréal in paperback.

The book approaches business strategy through a hundred fiches: why companies merge, buy or sell businesses, why some fail and others thrive, and how to interpret managers' decisions. It offers a clear overview and helps read a changing competitive environment.

French edition of 299 pages. Part of the «100/50 fiches/textes» collection from Bréal.

Aimed at business and engineering students and professionals interested in understanding companies' strategic decisions.