A grande pequena empresa

Synopsis of A grande pequena empresa

Written in simple language, this book explains what micro and small entrepreneurs should do, and how to do it, to achieve the best results in running their businesses. The first chapters offer a brief historical overview of the emergence and proliferation of small businesses worldwide and in Brazil. In the second part, the author describes the dilemmas faced by small manufacturers, merchants, and service providers and explains what these entrepreneurs can do to face the economic challenges of this decade. The last part addresses the operation and support given to small businesses in Sweden and Hungary, and the importance of these experiences for Brazil. Each chapter contains three to six pages, with many case studies, examples, checklists, and questions that help the reader reflect on their company and the course corrections necessary for the development and growth of their business.