by Tom Peters · Dom Quixote · tapa blanda · ISBN 9789722020633
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«A marca Você 50» is Tom Peters' personal branding guide, published by Dom Quixote in paperback (204 pages, in Portuguese).
Tom Peters argues that technology revolutionizes companies and forces reinvention. It gathers 50 tips for building a solid personal brand: identifying strengths, communicating effectively and standing out. His thesis: in a tense market, you are either different or irrelevant; the way out is to become 'Marca Você'.
Published on April 1, 2002. Category: Business and Economics. ISBN-13: 978-9722020633; ISBN-10: 9722020633.
For professionals and Business and Economics readers interested in professional development, personal branding and adapting to a changing work environment.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
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