by Eduardo Punset · Espasa · tapa blanda · ISBN 9788467021202
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«Adaptarse a la marea: La selección natural en los negocios» is the essay by Eduardo Punset, published by Espasa in paperback (144 pages, in Spanish).
Eduardo Punset applies Darwin's theory of evolution to the business world to argue that success depends on the ability to adapt to change. Taking risks, innovating, transferring scientific knowledge to business, and attending to audiovisual and symbolic communication are some of the keys he proposes for thriving.
Part of the Prácticos Espasa collection. Published in Spain on January 1, 2004.
Aimed at entrepreneurs, executives, and business school students interested in change management and innovation.
Eduard Punset i Casals was a Spanish politician, lawyer, economist, and science popularizer.
