by Joan-David Grima Terré, Joaquín Tena Millán · HISPANO EUROPEA · tapa blanda · ISBN 9788425506727
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«Análisis y formulación de estrategia empresarial» is the management handbook by Joan-David Grima Terré and Joaquín Tena Millán (Hispano Europea, paperback).
A business management work focused on strategic planning: it explains how to analyze an organization's situation and formulate action strategies. It brings together management and leadership techniques, supported by charts and bibliographic references, aimed at decision-making in the company.
Third edition. 312 pages; prologue by Marcial Campos Calvo-Sotelo and bibliography on pages 293-304. Part of the Library of Business Management, Organization and Administration.
Aimed at students and professionals in business management and administration interested in strategic management.
