by Sergio Maldonado · Editorial Esic · tapa blanda · ISBN 9788473568425
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«Analítica web: Medir para triunfar» is Sergio Maldonado's digital marketing guide, published by ESIC Editorial in paperback (211 pages, in Spanish).
Practical manual explaining how to use online channel data to improve business performance. The author updates the methodology for measuring marketing campaigns, understanding the customer and optimizing e-commerce, with attention to social media and mobile environments.
Second edition. The work belongs to the Divulgación collection of ESIC Editorial and was published in 2012.
Aimed at digital marketing professionals, managers and students who want to base their decisions on online channel data.
