by Cyril Fiévet · Editions d'Organisation · tapa blanda · ISBN 9782708131057
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«Apple Pixar Mania» is the essay on technology and business by Cyril Fiévet, published by Editions d'Organisation in paperback (240 pages, in French).
The book traces the relationship between Apple, Pixar and Steve Jobs, who for thirty years conceived products that marked an era by their reach or their difference. It includes milestones such as the iPod, iTunes, twenty years of the Mac and movies like Nemo and The Incredibles, and presents them as a cultural and business phenomenon.
Originally published in 2004, the book falls within the fields of business, economics and technology.
For readers interested in Steve Jobs, the history of Apple and Pixar, and the relationship between technology, film and business management.
