by Žarko Petrović, Milo Radulović · Verlag Unser Wissen · tapa blanda · ISBN 9786208966454
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«B2B-Beziehungen im Transaktions- und Beziehungsmarketing» is a study on B2B relationships by Žarko Petrović and Milo Radulović, in paperback (84 pages).
The book analyzes B2B relationships in transactional and relational marketing, distinguishes and conceptualizes the links within the sales network and examines their practical application. It argues that both approaches are interconnected and accompany the phases of establishing and developing B2B relationships; strengthening them consolidates the sales network.
Published by Verlag Unser Wissen in German on June 17, 2025.
For marketing, sales and commercial management professionals interested in B2B relationship management and sales networks.
