by Marc Benioff, Carlye Adler · John Wiley & Sons · tapa dura · ISBN 9780470521168
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«Behind the Cloud» is the business book by Marc Benioff and Carlye Adler, published by John Wiley & Sons in hardcover (304 pages, in English).
Marc Benioff tells how Salesforce.com went from being a startup in a rented apartment to becoming the fastest-growing software company. He explains the strategies that allowed it to survive the dot-com crisis in 2001 and lead cloud computing, a market worth $46 billion.
The work was originally published in 2009 and includes a foreword by Michael Dell; the cover identifies it as 'the salesforce.com playbook'.
Recommended for entrepreneurs, executives, and readers interested in the history of technology companies and cloud computing.
Marc Russell Benioff is an American internet entrepreneur and philanthropist. He is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.
