by Marc Benioff, Karen Southwick · Career Press · tapa blanda · ISBN 9781564147141
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«Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well» is the essay by Marc Benioff and Karen Southwick on corporate social responsibility, published by Career Press in paperback (224 pages, in English).
The essay proposes a business model in which companies integrate philanthropy into their core activity, dedicating around one percent of their income, profits and employees' time to the communities where they operate. It includes practical cases of large and small companies to show how this approach can bring value to both society and business.
Published in 2004. The volume includes a foreword by Alan G. Hassenfeld, chairman of Hasbro. It is cataloged in the business and economics section with an emphasis on business ethics and corporate social responsibility.
Marc Russell Benioff is an American internet entrepreneur and philanthropist. He is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.
