by Marshal Cohen · McGraw Hill · tapa dura · ISBN 9780071667838
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«Buy Me!» is Marshal Cohen's marketing and consumer behavior essay, published by McGraw Hill in hardcover (224 pages, in English).
The book analyzes consumer behavior in today's economy and presents 18 techniques to make customers choose a product over the competition, even in recession. Cohen explains how to add desirable improvements, offer complementary services, rely on brand reputation, and review each product to make the business more efficient.
First hardcover edition, published in 2010. On the cover, Marshal Cohen is listed as Chief Industry Analyst of The NPD Group.
For marketing, sales, and product management professionals, and readers interested in business strategies and consumer behavior.
