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Buy Me!
by Marshal Cohen · McGraw Hill · tapa dura · 224 pages
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Pages: 224 pagesAuthor: Marshal CohenPublisher: McGraw HillFormat: tapa duraLanguage: enRelease date: 1/1/2010ISBN: ISBN 9780071667838
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Synopsis of Buy Me!
En este libro, Marshal Cohen, líder mundial en investigación de mercados y comportamiento del consumidor, examina de cerca el comportamiento del cliente en la economía actual y proporciona 18 técnicas sencillas que puede aplicar de inmediato para hacer que sus productos sean irresistibles para los clientes. Aprenda a añadir nuevas características imprescindibles a través de actualizaciones espectaculares, proporcionar servicios adicionales para añadir valor, construir sobre una sólida reputación e impresionante herencia de marca, y reevaluar cada producto para hacer que su empresa sea lo más eficiente posible. Cohen explica cómo utilizar estas técnicas para crear una estrategia empresarial infalible, ayudándole a convertir la adversidad en oportunidad y, en última instancia, a generar beneficios y crecimiento espectaculares.
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