by Pedro Larrea · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479780012
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«Calidad de servicio: del marketing a la estrategia» is the management essay by Pedro Larrea, published by Ediciones Díaz de Santos, S.A. in paperback.
The book addresses service quality as a recent concept at the intersection of marketing, human resource management, and operations management. Pedro Larrea synthesizes a broad bibliography and proposes a conceptual model with a theoretical approach oriented toward competitiveness, leaving methodological developments for another occasion.
First edition, published in Spain on December 3, 1991; 276 pages, text in Spanish.
Aimed at academics, consultants, managers, and students of marketing and business administration interested in service quality as a competitive factor.
