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Call to Action: Secret Formulas to Improve Online Results
by Bryan Eisenberg, Jeffrey Eisenberg · Wizard Academy Pr · tapa dura · 326 pages
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Pages: 326 pagesAuthor: Bryan Eisenberg, Jeffrey EisenbergPublisher: Wizard Academy PrFormat: tapa duraLanguage: enRelease date: 9/5/2005ISBN: ISBN 9781932226393
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Synopsis of Call to Action: Secret Formulas to Improve Online Results
Este libro, escrito por Bryan y Jeffrey Eisenberg, presenta los principios y tácticas del marketing de conversión, centrándose en cómo persuadir y convertir el tráfico web en clientes y ventas. A través de las cinco fases del desarrollo web, ofrece consejos prácticos sobre usabilidad, arquitectura de la información y optimización de motores de búsqueda. Además, incluye estrategias y consejos de especialistas en la industria para aplicar estos principios con éxito.
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