by Bryan Eisenberg, Jeffrey Eisenberg · Wizard Academy Press · tapa dura · ISBN 9781932226393
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«Call to Action: Secret Formulas to Improve Online Results» is the online marketing essay by Bryan Eisenberg and Jeffrey Eisenberg, published by Wizard Academy Press in hardcover, 326 pages, in English.
The work explains the principles of conversion marketing and persuasion applied to the web, with the five phases of site development, from planning to value communication. It includes concepts such as information architecture, usability, and search engine positioning, and offers practical strategies and advice from industry specialists to convert traffic into customers and sales.
The authors, e-commerce experts, present their Persuasion Architecture methodology based on their experience as founders of Future Now, Inc.
Aimed at digital marketing professionals, web designers, SEO specialists, and e-commerce managers.
