by Danny Rogers · Kogan Page · tapa blanda · ISBN 9780749475093
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«Campaigns that Shook the World» is Danny Rogers's essay on public relations, published by Kogan Page in paperback (232 pages, in English).
It examines public relations campaigns from the last four decades, from Thatcherism to Obama, and breaks down their approach, execution and iconography. It brings together political, corporate and entertainment cases such as the British royal family, the Rolling Stones, David Beckham, London 2012, Product (RED) and Dove Real Beauty.
Published in 2015, it includes interviews with Alastair Campbell and Lord Tim Bell, and a foreword by Sir Martin Sorrell.
Recommended for communication, marketing and public relations professionals looking for real cases and campaign strategies.
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