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Campaigns that Shook the World
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Negocios y EconomíaISBN | 9780749475093
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Product details
Pages: 232 pages
Author: Danny Rogers
Publisher: Kogan Page
ISBN: 9780749475093
Format: tapa blanda
Language: en
Release date: 27/10/2015
ISBN: 9780749475093
Synopsis of Campaigns that Shook the World
Descubre las campañas de relaciones públicas más influyentes de las últimas cuatro décadas en 'Campaigns that Shook the World'. Este libro ofrece una mirada interna a las estrategias, tácticas e imágenes icónicas que moldearon la opinión pública. A través de estudios de caso detallados, explora campañas políticas, corporativas y de entretenimiento, desde Thatcherism hasta la campaña de Obama, revelando el poder de las relaciones públicas como instrumento de cambio. Con entrevistas exclusivas a gurús del sector, este libro analiza la relación entre las técnicas de comunicación, los medios y la evolución de la opinión pública.
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