by Pedro Nueno Iniesta · Editorial Crítica · tapa blanda · ISBN 9788484329398
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«Cartas a un joven emprendedor» is the essay on entrepreneurship by Pedro Nueno Iniesta, published by Editorial Crítica in paperback (344 pages).
Pedro Nueno uses imaginary letters to analyze twenty real cases of entrepreneurship: how to identify and evaluate an opportunity, draw up a plan, gather resources, manage operations and adapt to the market, up to selling the company or taking it public. The central thesis is that entrepreneurship can be learned, it is not an innate gift.
Published in 2007, it is number 1 in the Noema collection, with ISBN 9788484329398.
For those who want to start or expand a business, whether creating a company from scratch or driving projects in an established company.
