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Cartas a un joven emprendedor
by Pedro Nueno Iniesta · Editorial Crítica · tapa blanda · 344 pages
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Pages: 344 pagesAuthor: Pedro Nueno IniestaPublisher: Editorial CríticaFormat: tapa blandaLanguage: es-ESRelease date: 27/11/2007ISBN: ISBN 9788484329398
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Synopsis of Cartas a un joven emprendedor
En este libro, el profesor Pedro Nueno comparte su experiencia a través de cartas imaginarias, analizando veinte casos reales que son fundamentales en la trayectoria de todo emprendedor. Se exploran temas como la identificación de oportunidades, la evaluación y concreción de las mismas, la elaboración de un plan de negocios, la búsqueda de recursos, la gestión de operaciones y la adaptación a los cambios del mercado, hasta la valoración de la empresa para su venta o salida a bolsa. Una guía esencial para aquellos que buscan iniciar o expandir su propio negocio.
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