by Michèle Jouve · Bréal · tapa blanda · ISBN 9782842915322
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«Communication» is the business communication manual by Michèle Jouve, published by Bréal in paperback (351 pages, in French).
It analyzes communication within the company across its advertising, institutional, managerial and interpersonal aspects, and sets out the logic underlying any advertising action, drawing on more than 800 examples and 400 documents. It provides the theoretical concepts for analyzing and creating messages and includes 40 corrected exercises with working methods.
Third edition of the Synergies collection, published in 2000. The author is a lecturer and consultant in communication and human resources management.
Aimed at communication students (BTS, IUT, university and business schools) and professionals seeking a reference work on business communication.
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