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Communication
by Michèle Jouve · Bréal · tapa blanda · 351 pages
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Pages: 351 pagesAuthor: Michèle JouvePublisher: BréalFormat: tapa blandaLanguage: frRelease date: 5/10/2000ISBN: ISBN 9782842915322
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Synopsis of Communication
Este libro, titulado 'Communication: théories et pratiques', es una guía completa sobre las teorías y prácticas de la comunicación. Dirigido a estudiantes de BTS en comunicación empresarial y formaciones en comunicación, comercio y gestión, esta tercera edición ofrece una visión actualizada y ampliada de los campos de la comunicación interna y externa, así como de la publicidad. Incluye ilustraciones, ejemplos recientes y ejercicios para desarrollar habilidades esenciales para el examen, junto con métodos de trabajo para un análisis y creación efectivos.
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