by David Clutterbuck, Desmond Dearlove · Gestion 2000 · tapa blanda · ISBN 9788480880688
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«Cómo aumentar el prestigio» is the management essay by David Clutterbuck and Desmond Dearlove, published by Gestión 2000 in paperback (200 pages).
The book applies marketing to the human resources function to increase its prestige within the organization. It explains how to communicate the value the department brings, improve its perception among managers and employees, and position it as a strategic business partner, with practical strategies and techniques to achieve this.
Originally published as «Raising the profile, marketing the HR function», translated by Adelaida Santapau. Includes bibliography (pages 189-192).
For human resources professionals, team leaders, and managers who want to strengthen the strategic role of this function in the company.
Vice-Admiral Sir David Granville Clutterbuck was a Royal Navy officer who became NATO's Deputy Supreme Allied Commander Atlantic in 1966.
