Como Motivar a la Gente

Synopsis of Como Motivar a la Gente

«Cómo motivar a la gente» is Patrick Forsyth's practical guide on leadership and motivation, published by Gedisa Editorial in paperback (176 pages, in Spanish).

The work explains the theoretical foundations of human motivation and its practical application in the workplace: it teaches how to detect negative attitudes, correct them, and generate enthusiasm and commitment in teams. It includes keys to achieving better results and techniques for praising, incentivizing and motivating collaborators.

Originally published in 2001, it belongs to the Nuevos Emprendedores collection and carries The Sunday Times badge on the cover.

Aimed at executives, middle managers and professionals who want to improve their ability to lead, motivate and engage their work teams.