Cómo negociar con éxito

Synopsis of Cómo negociar con éxito

«Cómo negociar con éxito» is the negotiation guide by Gavin Kennedy, John Benson and John McMillan, published by Ediciones Deusto in hardcover (200 pages).

The book presents negotiation as a process that can be improved with method. It explains how to prepare, set objectives, plan strategy and conduct the exchange, and pays attention to closing deals. It includes techniques, examples and practical cases for applying these skills in both personal and professional settings.

This edition was published in 1991 and is a Spanish translation of 'Managing negotiations'. It includes a bibliography on pages 199-200.

It is a book for readers interested in business and economics who want to improve their negotiation skills.