by F. Abascal Rojas · Esic Editorial · tapa blanda · ISBN 9788473562676
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«Cómo se hace un plan estratégico» is the strategic marketing manual by F. Abascal Rojas, published by Esic Editorial in paperback (386 pages).
A work that explains how to develop a strategic plan and elaborates the theory of strategic marketing on which this process is based. The approach is oriented towards the business and economic sphere, and the work serves as a guide for professionals and students.
Third revised and updated edition, published on March 23, 2001; a work in the business and economics area.
For professionals and students of strategic marketing and business economics interested in developing strategic plans.
