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Comportamento do consumidor
by John C. Mowen, Michael S. Minor · Pearson · tapa blanda · 403 pages
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Pages: 403 pagesAuthor: John C. Mowen, Michael S. MinorPublisher: PearsonFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2004ISBN: ISBN 9788587918581
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Synopsis of Comportamento do consumidor
Este libro ofrece un análisis profundo y detallado sobre el comportamiento del consumidor, explorando la compleja relación entre los individuos y el mercado. A través de un enfoque académico y práctico, los autores examinan los factores psicológicos, sociales y culturales que influyen en las decisiones de compra, proporcionando herramientas esenciales para entender las dinámicas del consumo moderno. Escrito por John C. Mowen y Michael S. Minor, esta obra se ha consolidado como un manual de referencia fundamental para estudiantes y profesionales del marketing y la administración. Su contenido abarca desde los procesos básicos de toma de decisiones hasta las influencias externas que moldean las preferencias de los consumidores en un entorno globalizado.
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