by Francisco Misiego · tapa blanda · ISBN 9788494257650
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«Compras con el corazón o con el cerebro» is the neuromarketing and neuromanagement essay by Francisco Misiego and Alexia de la Morena, in paperback.
The book analyzes how emotion and reason intervene in purchases, with neuromarketing and neuromanagement keys to understand the consumer. It examines the influence of feelings and thoughts on product choice and marketing strategies to connect with those who decide to buy.
Published by Rasche in Spanish, it has 495 pages and bears the subtitle «Neuromarketing, Sensory y Neuromanagement para mujeres y hombres curiosos».
Aimed at curious women and men who want to understand how emotions intervene in their purchases and what strategies brands use.
