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Comunicación eficaz con la clientela
by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Marketing PublishingPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 3/1/1997ISBN: ISBN 9788479782856
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Synopsis of Comunicación eficaz con la clientela
Este libro, titulado 'Comunicación eficaz con la clientela', es una guía que analiza cómo las empresas pueden mejorar la gestión de la comunicación con sus consumidores y clientes para aumentar la eficacia y productividad. El libro aborda los conceptos básicos de la comunicación, la comunicación promocional, la comunicación de ventas, la comunicación relacional y la comunicación interna.
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