by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479782856
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«Comunicación eficaz con la clientela» is a business communication guide by Marketing Publishing, published by Ediciones Díaz de Santos in paperback.
It starts from the idea that a company's success depends largely on how it manages the types of communication it maintains with consumers, users, and clients. It analyzes basic concepts, promotional communication, sales communication, relational communication, and internal communication, and explains how to improve the effectiveness and productivity of this activity.
First edition from 1997, part of the Guías de Gestión de la Pequeña Empresa collection; 240 pages, text in Spanish.
Aimed at small business owners, entrepreneurs, and marketing and sales professionals interested in improving communication with their clients.
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