by Marketing Publishing · Díaz de Santos · tapa blanda · ISBN 9788479781095
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«El plan de negocios» is the business management guide by Marketing Publishing, published by Díaz de Santos in paperback (256 pages, in Spanish).
«El plan de negocios» proposes a working method to sustain the continuity, development and profitability of a company. With exercises and diagrams, it allows setting the mission and objectives of the business, conducting a SWOT analysis, defining strategies, goals and action plans, and preparing budgets.
The work belongs to the Small Business Management Guides collection and appears as a first edition.
Useful for entrepreneurs and managers of small businesses who need to structure a business plan.
