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Connected Marketing
by Justin Kirby, Paul Marsden · Routledge · tapa blanda · 318 pages
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Pages: 318 pagesAuthor: Justin Kirby, Paul MarsdenPublisher: RoutledgeFormat: tapa blandaLanguage: enRelease date: 9/11/2005ISBN: ISBN 9780750666343
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Synopsis of Connected Marketing
Connected Marketing es un libro de negocios que explora el estado del arte del marketing viral, el buzz marketing y el marketing de boca en boca. Escrito por 17 expertos en la vanguardia de estas estrategias, presenta soluciones escalables, predecibles y medibles para impulsar el crecimiento empresarial fomentando conversaciones positivas sobre la marca entre clientes y consumidores. Este libro demuestra cómo las empresas pueden aprovechar la conectividad entre clientes como un poderoso medio de marketing para impulsar la demanda.
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About the author
Paul Marsden
Paul William Barry Marsden is a British writer, businessman and politician. He was the Member of Parliament (MP) for Shrewsbury and Atcham from 1997 until 2005. He was most prominently known for his anti-war views and crossing the floor twice, from Labour to the Liberal Democrats in 2001 and returning to Labour in 2005. He instructed a solicitor in 2010 to begin action for phone hacking that allegedly took place back in 2003 by a newspaper. In 2012, Marsden was appointed to draft the parliamentary inquiry report into VIP security at the Olympic and Paralympic Games in London. Marsden is currently Head of Quality & Assurance for Strabag UK working on the Haweswater Aqueduct Resilience Programme (HARP), £3 billion water pipeline project between the Lake District and Manchester.
Born in 19688 titles published
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