by Justin Kirby, Paul Marsden · Routledge · tapa blanda · ISBN 9780750666343
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«Connected Marketing» is the essay on viral and word-of-mouth marketing by Justin Kirby and Paul Marsden, published by Routledge in paperback (318 pages, in English).
Collective work analyzing viral marketing, buzz marketing and word of mouth as strategies to drive demand and business growth. It brings together scalable and measurable solutions, supported by practical cases, to generate positive conversations about brands and leverage influence among consumers.
Volume edited by Justin Kirby and Paul Marsden, with a foreword by Emanuel Rosen, author of «The Anatomy of Buzz». Includes contributions from experts and industry professionals.
Recommended for marketing, communication and advertising professionals seeking to understand and apply viral and referral marketing strategies.
