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Consumer Behavior
by William D. Wells, David Prensky · Wiley · tapa dura · 592 pages
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Pages: 592 pagesAuthor: William D. Wells, David PrenskyPublisher: WileyFormat: tapa duraLanguage: enRelease date: 17/1/1996ISBN: ISBN 9780471596417
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Synopsis of Consumer Behavior
Este libro ilustra el comportamiento real de los consumidores cotidianos y muestra cómo los profesionales del marketing, los activistas del consumidor y los funcionarios públicos influyen en ese comportamiento. Está organizado en torno a un marco subyacente que refleja la forma en que los profesionales del marketing ven a los consumidores.
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