by Armin Reins · Schmidt · tapa dura · ISBN 9783874396691
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«Corporate Language» is Armin Reins's essay on corporate communication, published by Hermann Schmidt in hardcover (387 pages, in German).
Armin Reins analyzes corporate language as a strategic tool: used well, it turns attention into trust and decides a brand's success. It includes twelve steps for creating a linguistic identity, interviews with those responsible at NIVEA, IKEA and Sixt, and advice on writing with all the senses.
Published in 2006; full subtitle: «Wie Sprache über Erfolg oder Misserfolg von Marken und Unternehmen entscheidet».
Aimed at marketing, advertising and communication professionals, and at readers interested in how language influences purchasing decisions.
