by Andrea Shapiro · Andrea Shapiro · tapa blanda · ISBN 9780974102801
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«Creating Contagious Commitment» is Andrea Shapiro's management and organizational change essay, in paperback, 208 pages, in English.
It analyzes organizational change through the Tipping Point simulation and lessons from public health, systems thinking, and organizational theory. It explains how commitment spreads and why some initiatives manage to take hold, with illustrations and examples for applying the tipping point to one's own projects.
Full subtitle: Applying the Tipping Point to Organizational Change. Published in 2003, it falls under the categories of Business and Economics, Technology, and Education. ISBN-13: 9780974102801.
Recommended for executives, consultants, and professionals who want to understand how change initiatives spread within an organization.
