by Cosimo Chiesa de Negri · Deusto · tapa blanda · ISBN 9788423427215
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This book, written by Cosimo Chiesa de Negri, explores Customer Relationship Management (CRM) as an essential tool for building strong relationships between companies and customers. The author reviews and updates the theory and practice of CRM, offering strategies applicable to various types of businesses. It emphasizes the importance of customer loyalty in an environment where sales alone do not guarantee business survival.
