by Cósimo Chiesa de Negri · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa dura · ISBN 9788431320133
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«Fidelizando para fidelizar» is the sales team management manual by Cósimo Chiesa de Negri, published by EUNSA in hardcover (264 pages).
The book addresses sales team management from planning and organization to motivation, with customer loyalty as its core. It includes criteria for maintaining lasting relationships with buyers within the commercial strategy.
It belongs to the IESE Manuals Collection, in its first edition, and was published in 2002 in Pamplona.
For executives, middle managers, and sales management professionals seeking to improve team performance and customer loyalty.
