by Antonio Valero y Vicente, José Luis Lucas Tomás · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa dura · ISBN 9788431315320
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«Política de empresa» is the business management manual by Antonio Valero y Vicente and José Luis Lucas Tomás, published by EUNSA in hardcover, 268 pages.
The work presents business policy as a field of research and teaching, and proposes a conceptual model accompanied by a procedure for the analysis and diagnosis of the company's situation. It explains how strategies are chosen and carried out, within the framework of the governance of the business enterprise.
The volume belongs to the IESE Manuals collection and corresponds to the first edition, published on January 26, 1999.
For students and business professionals interested in strategic diagnosis and the governance of organizations.
