Iniciativa, dinero y poder en la empresa mercantil

Synopsis of Iniciativa, dinero y poder en la empresa mercantil

This book is a collective work that pays tribute to Professor Juan Ginebra, addressing fundamental topics regarding management, strategy, and the dynamics of power within the mercantile company. Through its pages, the authors analyze the pillars that support entrepreneurial initiative and the role of money in the development of commercial organizations. The work offers a deep insight into business organization and commercial techniques, serving as an essential reference for professionals and academics interested in the field of business management.