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Second life
Marketing relacional
by Carmen Barroso Castro, Enrique Martín Armario · ESIC Editorial · tapa blanda · 248 pages
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Pages: 248 pagesAuthor: Carmen Barroso Castro, Enrique Martín ArmarioPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1999ISBN: ISBN 9788473561945
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Synopsis of Marketing relacional
Este libro de Carmen Barroso Castro y Enrique Martín Armario, publicado por ESIC Editorial, explora las claves de la gestión de los intercambios desde una perspectiva relacional. Dirigido a profesionales y académicos, este libro de tapa blanda cuenta con 248 páginas y se presenta como una guía esencial en el campo del marketing y la gestión de ventas.
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