by Geoffrey A. Moore · Harperbusiness · tapa blanda · ISBN 9780066620022
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Crossing the Chasm is an essential guide for marketing high-tech products. Geoffrey A. Moore presents strategies to overcome the chasm between early adopters and mainstream customers, enabling technology companies to achieve success in the mass market. This revised edition offers new insights into the realities of high-tech marketing, with a special emphasis on the Internet.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
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